The Boutique:
A women’s clothing boutique in downtown.
- (Software) Make some app that makes our customers more excited about their fashion choices. Be creative.
- (Consulting) If we were to open a one-day-per-week boutique in Sacramento, what would be the best way to go about it to maximize our profit and visibility?
Local Police Association:
- (Software) Analyze this petty crime data and give us insights about safety, causation, and/or actions to take to protect our community.
- (Marketing) We are hosting a community event in North Davis in February with the goal of connecting kids and the police. We want to promote […, …, …]. What are some directions we can take this event and how can we market to get the maximum number of families to come out?
Homeless Shelter:
- (Software) Build a lightweight case-tracking tool that helps volunteers log client check-ins, available beds, basic medical needs, and service referrals. The tool should work on older laptops and have an easy-to-use interface.
- (Operations) Analyze our shelter usage patterns over the last two years and recommend a staffing model that aligns with peak demand while minimizing burnout among staff.
- (Outreach/Marketing) Create a social media campaign and donation drive strategy that helps us increase winter-season essential donations (blankets, jackets, toiletries) by at least 25%. Include marketing materials designs (posters, social media, hand-out cards, etc).
Local Coffee Shop / Café
- (Software) Build a digital punch-card loyalty app that syncs with QR codes. Must be easy for baristas to use during rush hours.
- (Design) Redesign our menu boards (digital or printable) to improve customer navigation and increase visibility of seasonal drinks.
- (Consulting) Analyze foot-traffic data, customer purchasing trends, and nearby competitors to propose a pricing or product mix strategy for a new late-night study-friendly menu.
Small Fitness Studio / Yoga Studio
- (Software) Create a scheduling system for classes + waitlists that automatically notifies members of openings and tracks attendance trends.
- (Marketing) Develop an engagement plan to boost membership retention—focus on referral programs, social media engagement, and community events.